The good news is, entrepreneurs like Francis Santa, can now take advantage of what the social media has to offer. Flyers, billboards, television ads and the like are still needed, but given that social media is effective and a lot cheaper, focusing on the latter when marketing your business is a good idea.
If you are planning to use social media to market your business, make sure that you are maximizing its potential specially that there are a lot of probability entrepreneurs can get from this platform.
There are many ways to maximize the use of social media for marketing, and to name some of them, read below:
Post regularly
Posting regularly is very important, as “out of sight, out of mind”, is true. Make sure that people see you often so they can be reminded of your existence. Of course, you have to post valuable contents as not considering the content can make your post as good as none.
You also have to know when is the right time to post, so your post won’t get swamped by others.
Be open for feedback and ratings for business benefits
Open your page for feedback and ratings. When a bad feedback or rating was given, make sure to respond to the reviewer and take immediate action when necessary. Of you do this, you are not only giving your customers the chance to rant but you are also giving your business the chance to apologize for your mistakes and improve for the better.
Hire someone to man your accounts
To make sure that someone will respond to questions or inquiries as soon as it is posted, hire a dedicated person to man your account. Make sure that inquiries are answered right away if you do not want them to move to other companies with the same nature of business as yours.
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How To Maximize Social Media When Marketing A Business
