Tag: Francis

The good news is, entrepreneurs like Francis Santa, can now take advantage of what the social media has to offer. Flyers, billboards, television ads and the like are still needed, but given that social media is effective and a lot cheaper, focusing on the latter when marketing your business is a good idea.
If you are planning to use social media to market your business, make sure that you are maximizing its potential specially that there are a lot of probability entrepreneurs can get from this platform.
There are many ways to maximize the use of social media for marketing, and to name some of them, read below:
 Post regularly
Posting regularly is very important, as “out of sight, out of mind”, is true. Make sure that people see you often so they can be reminded of your existence. Of course, you have to post valuable contents as not considering the content can make your post as good as none.
You also have to know when is the right time to post, so your post won’t get swamped by others.
 Be open for feedback and ratings for business benefits
Open your page for feedback and ratings. When a bad feedback or rating was given, make sure to respond to the reviewer and take immediate action when necessary. Of you do this, you are not only giving your customers the chance to rant but you are also giving your business the chance to apologize for your mistakes and improve for the better.
 Hire someone to man your accounts
To make sure that someone will respond to questions or inquiries as soon as it is posted, hire a dedicated person to man your account. Make sure that inquiries are answered right away if you do not want them to move to other companies with the same nature of business as yours.

Have you ever wondered the factors that determine the reputation score for a business? In this digital era, you need to be careful about what you portray online otherwise risk damaging your reputation. New shoppers on the internet always read customer reviews on sites before choosing businesses they will work with. In this case, you will need reputation management professionals like Francis Santa to help you sell the right image to the target audience you want online. There are a few concerns you should have before choosing one however the following inquiries below should give you an insight on who to work with.
What are your performance metrics?
Performance metrics refer to the effectiveness of the reputation management strategies that the business is using when you hire them. It is only right you find out whether the new strategies are working for you or not. For this, you will need to check the performance metrics of the firm just to ascertain how effective they are. There can be no chance for trial and error with these campaigns as one could easily lose their online dominance from poor engagement and bad reviews. Their availability to your course also matters as no one wants to hire a firm that is always too busy to put them first.
How do I handle negative reviews?
If not for their experience why else would a company claim to deal in reputation management? There are not so many people who can handle poor reviews as expected and that are why businesses need these professionals before things turn to worst. Listen to their bounce back strategies that can be applied to help you fight bad reviews and public image. They need to be experts in reassuring customers and handling their suggestions and complaints diligently.